Quizzes continue to generate above average levels of engagement for the peopel who make them but, there's a formula to success which you'll learn in this article.īefore that, let's look at the different types of interactive quiz you can make. Humans are browsing your website, not data points, treat them accordingly.
Take the insights you gain to personalize your email marketing, your offers (more on that later in this article), and your website. Each person that takes an interactive quiz gets a result personalized to them. The last thing I want to touch on when it comes to quizzes for lead generation is their ability to help you unlock useful information about your subscribers. To put that into perspective, 100 million pieces of content is a months worth of blog posts for the internet (we produce about 3 million a day). In a study analyzing 100 million pieces of content, 8 of the top 10 pieces were quizzes as ranked by social shares. Everyone, even our neighbors, wanted to know how it went. On the way home from church, my dad would buy us the paper and we’d check our answers in the back seat. Once we were done, we’d keep the paper in a special place while we waited for Sunday to roll around again. My other sister would enlist the neighbors. My older sister was in charge of tapping my mom. I was in charge of asking my dad for answers. My mom would be making dinner (always smelled great), my dad would be in in the living room watching a game, and my siblings and I would be sprawled out in front of him solving the crossword puzzle. At home, everyone would go in separate directions. When I was young, we’d always buy the Sunday paper on the way home from church. The case for an interactive quiz (and other interactive content) Marketing to your leads after they’ve opted in through your quiz.Generating instant revenue from your interactive quiz.Creating the lead capture page that converts quiz takers.Generating interactive quiz topics and titles.3 Types of interactive quizzes you can make.The case for an interactive quiz (and other interactive content).
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